Case Story

MG Motor is an automotive brand that has been expanding its business globally. In Australia, MG has emerged as the leading sales brand in Australia, and is now focusing on enhancing brand recognition, reputation, and expanding its market control by competing with other established brands. MG Motor collaborated with Point Media to develop a comprehensive marketing strategy that included sponsorship marketing and Out-of-Home (OOH) advertising. 

The marketing campaign was a huge success, exceeding MG Motor’s expectations in terms of brand awareness and sales. The sponsorship marketing helped MG Motor to reach a wider audience and build a positive association with lifestyle and sports. The TV ads generated millions of views and helped to position MG Motor as a leader in eco-friendly and affordable cars. The OOH ads generated buzz and excitement among commuters and shoppers, resulting in increased foot traffic to MG Motor dealerships.

By leveraging sponsorship marketing, TV commercial ads, and OOH advertising, MG Motor was able to reach consumers through multiple channels and touchpoints. The campaign demonstrated the importance of a comprehensive and integrated marketing strategy in today’s competitive environment.