International Airport Meets & Greets Pack
Bank of China, a well-known financial institution with a significant global presence, has collaborated with Point Media for almost a decade to obtain comprehensive marketing services. This case study centers on Point Media's provision of out-of-home (OOH) advertising services, specifically targeting international airports, bus/train stations, and shopping malls throughout Sydney, Melbourne, and Brisbane, with the primary objective of promoting Bank of China's personal banking services, including loan and exchange business, to expand their audience reach within Australia.
Cross Track Rail
We develop an OOH advertising campaign that focuses on the promotion and branding at international airports, train stations, and shopping malls across Sydney, Melbourne, and Brisbane. The scope of works included:
Developing a comprehensive OOH advertising strategy that includes defining target audiences, identifying key locations, and designing creative assets that effectively communicate Bank of China's sales promotions and brand message.
Conducting market research to understand the local market trends and consumer behavior, which will inform the OOH advertising strategy and creative execution.
Planning and executing media placement across high-traffic areas at international airports, train stations, and shopping malls across Sydney, Melbourne, and Brisbane.
Monitoring and optimizing the OOH advertising campaign to ensure maximum exposure and return on investment.
Providing regular reports and analysis on the performance of the OOH advertising campaign, including metrics such as impressions, reach, engagement, and conversions.
The campaign generated significant brand awareness and engagement, resulting in increased foot traffic to Bank of China branches and online platforms. The OOH advertising campaign also helped Bank of China to differentiate itself from other financial institutions in the market, positioning it as a leader in the industry.